010069 Corvette Cat Shield_edited-1

DEI Introduces C7 Corvette Catalytic Converter Heat Shield

New from DEI – the C7 catalytic converter heat shield. This shield will prevent the engine oil from overheating and therefore keep the ECM happy and have the engine running at full power. Check it out!Read More


Heatshield’s Sound Deadener Lineup and I-M Shield

Heatshield Products, better known for their better-made solutions to thermal insulation, have recently rolled out a a new lineup of products aimed at dampening the sounds made by your ride. New products like Sniper, Suppressor, and several team up to deliver a more enjoyable experience as you drive.Read More


SEMA 2011: Be Cool Talks Tanks, Coolers and Finishes

Be Cool's company owner, Roger Rosebush explains the choices in product finishes, transmission coolers, radiator tank construction and Be Cool's coolant. Most importantly, Rosebush explains how to have fun.Read More


SEMA 2011: Be Cool Electrical Fans For Any Application

Be Cool brings out a new electric fan program and 50 page catalog to SEMA that gives car enthusiasts choices in the cooling system air flow. Read More