Every new component you add or update may contribute to the demands of your race or performance electrical system.

Powermaster offers small, lightweight alternators with big demands in mind.

Old battery chargers supply raw amperage to a battery and cause overcharging.

OPTIMA batteries explain their digital charging technology that senses only what your batteries require.

The Odyssey Performance Series Batteries use pure led plates that are thin so more of them fit inside the battery and provide extra power.

Danny Popp and his 2003 Chevrolet Corvette take home the title of the Ultimate Street Car at this years Optima's Ultimate Street Car Invitational.

Optima is offering extended warranties on their batteries when you purchase a charger at the same time. This warranty extension could be for as long as four years on some batteries!

OPTIMA and Golden State Foods Foundation are teaming up to provide underprivileged kids a chance to build and customize their own bicycle with the help of automotive experts and enthusiasts. As part of the OPTIMA Ultimate Street Car Challenge at four select events, kids will assemble bikes, assisted by volunteers.