As the Patriots and Giants prepare for Super Bowl XLVI in a couple weeks, Chevrolet is also preparing for the big day. While the company has some unique commercials [1] in the works for this year, Chevrolet is also bringing football fans a new way to interact during the game with a special mobile application. And as we found out from the press release on Autoblog [2], the prizes Chevrolet is offering through this interactive app are definitely worth watching the game for, even if you aren’t a football fan.
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Available through the Android Market, App Store and Chevrolet’s website [4], the Chevy Game Time app is the first of its kind, allowing thousands of Super Bowl viewers to interact through Twitter while watching the game.
Those who download it also have chances to win thousands of prizes, including 20 different Chevrolet vehicles. Once downloaded, the Chevy Game Time app instantly connects you to trivia games, polls and instant win opportunities.
During the game, Game Time app users will be sent questions and polls to answer about the game, competing teams, commercials and other material. Those who answer correctly or give the most common answer will then be entered into a drawing to win prizes from the NFL, Chevrolet, Motorola, Bridgestone, Sirius XM Radio and Papa John’s.
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But it gets better…
Users will also get a distinct license plate number when they first download the application. If this number matches the license plate number on any of the vehicles Chevy features during the Super Bowl, the user will win a Chevrolet vehicle.
Getting your win on is simple. All you have to do is download the application onto your phone, watch for instant win opportunities and wait for Super Bowl Sunday to start interacting.
Check out the full press release below.
[6]Official Release:
Play to Win with Interactive Chevy App for Super Bowl XLVI
Chevrolet today announced a first-of-its-kind app which will allow viewers of Super Bowl XLVI to play trivia, interact with each other via Twitter, participate in polls and possibly win one of 20 Chevrolets or thousands of other prizes.
The Chevy Game Time app will be available in the Android Market, the App Store and at chevy.com/gametime [8] by kick off of the NFL’s NFC Championship game Sunday, Jan. 22.
As participants watch the Super Bowl, they can play along to win prizes from Chevrolet, Bridgestone [9], Motorola [10], the NFL [11] and NFLShop [12].com, Papa John’s Pizza [13] and Sirius XM Radio [14].
“This is the first time any company has attempted such a large-scale app, which will enhance the game watching experience and help them engage in the online conversation about the Super Bowl,” said Joel Ewanick, global chief marketing officer, General Motors.
“The way people watch TV has changed with smart phones and tablets helping viewers interact while in front of the screen,” Ewanick said. “This app takes that interactivity to a whole new level on one of the biggest days for television viewing.”
Chances to win begin as soon as the player downloads the Chevy Game Time app with instant win opportunities. In addition, players will also receive a unique license plate number. If their plate appears during a Chevrolet advertisement during the game or online, they win a vehicle.
While watching the Super Bowl, players can answer trivia questions or polls relating to the football game, teams, commercials and other related events. By selecting the correct or most common answer, they will be entered into drawings to win one of thousands of prizes.
The Chevy Game Time app is one activity among Super Bowl-related initiatives at Chevrolet. These include advertiser exclusivity for the NBCSports.com [15] game day live stream coverage for desktop and tablet computers; partnering with Twitter [16] and the NFL on Twitter’s ‘Road to the #SuperBowl [17]‘ and NFL Huddle site and a range of engagement tactics and fan activations on Chevrolet’s own social channels.
“With these initiatives, the traditional ads on the Super Bowl broadcast and additional initiatives we will announce soon, we expect more than 1.5 billion impressions of our message on game day and beyond,” said Ewanick.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com [18].