Video: Very First C5 Corvette Commercial – Circa 1997

Back in 1997 the United States was enjoying a rather peaceful and prosperous era; the Gulf war was over, the DOW closed over 7,000 for the very first time, and Chevrolet was about to release the C5 Corvette (and consequently the LS1 engine) on the world. It was a very good time to be an American.

We recently came across this great piece of Corvette nostalgia on YouTube, which is likely to be the very first C5 Corvette commercial that hit the airwaves. The premise of the video centers around a military intelligence war-room, where analysts are tracking a secret vehicle that they can’t seem to get a lock on with their observation satellites, and eventually they have to call in “the boss.” The secret vehicle blasts off like nothing they have ever seen before, and finally in a worried tone the boss asks “Does anyone have any idea what this is?” to which the top analyst replies, “I do… it’s the next Vette.” After a few full body shots of the sleek new C5, the boss tells the analysts “Get me one…”

It’s hard to believe that the C5 Corvette was debut nearly 15 years ago. One of the first things we observed is just how far video editing has come in the last decade and a half. Can you believe how dated this video looks? The video may be dated, but the C5 has held its ground rather well, and is still a benchmark by which many other sports cars are compared.

About the author

Clifton Klaverweiden

Clifton has been a car fanatic since his late teens, when he started the restoration of his '67 Camaro. He considers himself a student of automotive science and technology, and particularly loves all things LSX. And, although he has an appreciation for everything, from imports to exotics, his true passion will always be for GM musclecars.
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