Taking advantage of changing demographics in the viewing audience for this year’s ALMS broadcasts, Chevrolet aired a new Corvette commercial during the Sebring race. Sales of the Corvette have shown an uptrend this year, so it is certainly a good time to push a strong position.
“Just to Be Fair” makes a point about having to reduce the ZR1’s output in order to compete in the series. The ZR1’s LS9 supercharged 6.2-liter V8 engine puts out 638 horsepower in street form, along with 604 pound-feet of torque. The LS9 engine is hand-assembled at GM’s Performance Build Center, in Wixom, Michigan.
This promotion follows an equally well-done commercial called “Still Building Rockets,” which likened the results of the country to put a man on the moon by the end of the 1960’s, to the performance of current Corvettes. The debut work for Chevrolet came from the advertising agency Goodby, Silverstein & Partners and was produced by radical media.
Take just a few minutes of your time to fill out our reader survey. Your input matters and we want to make sure the content we produce matches what you want to read!
Your information will be anonymous and kept completely private.