Chevy recently sponsored the Woodward Dream Cruise, an appropriate nod to the cars that have made them great over the past 100 years. Yes, we said 100 years. The cruise featured volumes of the muscle cars and hot rods that have embedded themselves into American history and culture such as Chevelle’s, Corvettes, Camaro’s, and Impalas.
When the model line was brought into the GM fold originally it was meant to be either an entry-priced vehicle for younger buyers who would eventually grow up to a Cadillac, or working Joe’s that needed simple affordable transportation. It wasn’t until the 1950′s when Dinah Shore started to sing “See the USA in your Chevrolet” that the brand became more than just an entry point; it became a lifestyle.
The ’55-57 Chevy and Corvette changed the course for Chevy, and the small block and muscle cars of the 1960′s made it permanent. Chevy was going to be in the performance and affordable transportation market, and according to Dinah Shore’s lyrics “life would be more complete in a Chevy.” Chevy sponsored her televised variety show in the 1950′s and she was identified with the song until recently when it was redone by the cast of the TV show Glee. They apparently decided to shoot the video inside of an Apple store surrounded by new Camaro’s instead of iPads and while we will give them an A for effort for our money no one was better than Dinah Shore.
Happy birthday, Chevy. Here’s to 100 more!