They say Chevy runs deep. With a centennial birthday just celebrated by the automotive company, this phrase is more than just a slogan, however. To prove that the Chevrolet brand is truly steeped in American history the company has started a new video series called “The Road We’re On.” As we found out from Camaro5 [1], Chevrolet has had a place in Americans’ hearts ever since the beginning. Not that we were surprised.
The first installment of the video series is based in Bridgeville, Pennsylvania- a small Americana town just brimming with Chevrolet heritage. The video you see above is the first of eight and introduces you to the community of Bridgeville.
While it may look like any other small town you’ve been in, Bridgeville has a unique relationship with Chevrolet. The town is home to one of the oldest Chevrolet dealerships still in existence today. Owned and run by the Colussy family since it opened in 1918, Colussy Chevrolet is the very center of Bridgeville’s Chevrolet heritage. While the dealership has dealt with its fair share of tough times, it continues to not only survive, but help the Bridgeville community survive.
One family that has been impacted by Colussy Chevrolet is the Miley family. Jared Miley is a 24-year-old dirt-track racer that races under his family-run race team sponsored by Colussy Chevrolet. With Jared’s dad building the engines, uncle driving as his teammate and brother acting as crew chief, Jared’s family knows nothing but Chevrolet for their race cars. This has proven successful with the team taking the Western Pennsylvania Rookie of the Year title in 2004.
Lisa Baer from L.N.J Steel Framing also knows the heritage of Chevrolet. As a fourth-generation steel contractor, Baer relies on Chevy vehicles to haul structural steel to commercial and residential builders. Started by her great grandfather, L.N.J. Steel Framing has used Chevrolet trucks since the company opened in 1942.
Bridgeville is a tight-knit community and Chevrolet has a place right in the center. In the fifth video of the series, we take a look at where Bridgeville has been and where it is going. Just like Chevrolet, heritage is important and works as a springboard to an even greater community and future.
Rocketing Chevrolet into the future are concepts for a better tomorrow. In this video, Chris Borroni-Bird, GM’s director of Advanced Technology Vehicle Concepts, talks to the younger generation of Bridgeville about the future of cars. While the small community doesn’t have to deal with high congestion rates, the future of Chevrolet does. That’s why the en-V program is being explored- giving the country electric options that can reduce accident frequency and reliance on fossil fuels. The en-V program is all about freedom- something Bridgeville knows a little bit about.
In small communities like Bridgeville, businesses are family owned. Sarasnick’s Hardware is no different. This hardware store has been in the community since 1937 and offers customers a relationship built on a first-name basis. With delivery being a large part of the business, the Sarasnick family has relied on Chevrolet vehicles all the way back to their first 1951 delivery truck.
Just like businesses in Bridgeville, the passion for Chevrolet is also passed down from generation to generation. This last video takes a look as the vast automotive heritage steeped in the Bridgeville community. And you guessed it- Chevrolet is at the forefront.
Bridgeville is a small community on the East Coast, far from what many of us know as home. But there is one thing we here at Chevy Hardcore know we have in common with this little town, and that’s the heritage and ever expanding appreciation for the Chevy brand.
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