As part of the Edelbrock Performance family, Russel Performance is also working hard to keep up with the automotive industry with new products and innovations, and those innovations include a more user-friendly and enhanced website. Announced recently is the relaunch of their improved website with a completely new look and feel to it, utilizing the newest technologies to create an improved user experience.

As with Edelbrock, Russell focuses their attention on the user experience and improved the site with extensive product information to help customers and users access and understand Russell’s wide range of performance plumbing products. Their product line of hoses and fittings for the automotive application includes engine, transmission, steering, fuel system management, nitrous, and brakes.

Some of the improved website features include:

  • Utilizes the latest in programming for improved download speeds
  • Improved search feature for easier to read product look up
  • Increase font size for improved readability on tablet and mobile devices
  • Powerful part number search feature for installation instructions

The site was designed and programmed to take advantage of the latest in technology, and also to be compatible with many of today’s modern browsers and devices, without the need for downloading Adobe Flash. Many of today’s users are on tablets and mobile devices, so the designers took that into consideration to make the site more user-friendly to mobile devices, with easier navigation and a better user interaction.

Pop on over to Russell Performance and have a look around the new site and check out the new features and enhanced look, and keep Russell Performance in mind for your plumbing needs on your project car.