The people that drive Corvette marketing have done a lot to graduate Corvette ownership from a transaction to an experience. Being able to take delivery of your new Corvette at the National Corvette Museum, in Bowling Green, Kentucky, is one potential part of that experience.
For Rick Hendrick, one of the foremost team owners in NASCAR Sprint Cup racing, building the engine that will go into his own Corvette was a huge part of his Corvette experience.
“For me, participating in this engine build is the ultimate connection to my Corvette,’ said Hendrick. “This is one of my favorite cars in the world, and now it will be that much more special knowing I personally built the engine. It’s a really unique experience that Chevrolet is offering its customers.”
The Corvette Engine Build Experience is the world’s most hands-on super car program. Customers who order a Corvette Z06 or ZR1 can choose an option that allows them to assemble their own car’s LS7 or LS9 engine at the General Motors’ Performance Build Center (PBC) in Wixom, Michigan.
When the engine is fully assembled, a personalized nameplate is added to the engine next to the builder’s name. The engine is then sent to the Corvette assembly plant in Bowling Green for installation in the customer’s car. Hendrick is the 13th participant to build his own engine at the build center. With or without the hands-on experience, all Corvette engines are covered by Chevrolet’s five-year, 100,000-mile transferable powertrain warranty.
“As a Chevy enthusiast and lifelong gearhead, having the chance to experience GM’s hand-build engine assembly is a real privilege,” said Hendrick. “I want to thank everyone at the Performance Build Center for this opportunity. It’s incredible to spend time with the people here and see first-hand these processes that produce some of the best engines in the world.”