Breaker point type distributors haven’t been used in new cars since the late 1970s, yet the electronic points replacement ignitions made by PerTronix continue to show sales growth in spite of that. Company spokesman Jim Hairston points out that a closer look at the market shows that many of the popular street performance cars still utilize points-type distributors. “The resto-mod element of this market is a great niche for our products. The enthusiast wants late model technology for the improved performance and reliability but also wants to preserve the stock look under his hood. CD ignition systems, with their external boxes, don’t meet the customer’s needs. Our Ignitor module is engineered to permanently replace the points using rotating cobalt magnets enclosed in a plastic sleeve mounted on the distributor shaft, which triggers an electronic switching module. The unit fits entirely inside the distributor with no need for an external box. Our module is also used by many racers as a trigger for multi-spark boxes and has been recommended by MSD for years”, concluded Hairston.
Hairston joined PerTronix in May 1999, witnessing the company’s growth in the performance market with increased distribution, product development and strategic acquisitions and alliances.
“Why distribute PerTronix?” Asks Jim Hairston. “Maybe a well-respected performance WD answered this question best when he referred to us ‘as a “best kept secret, a real Clark Kent line of performance ignition products’ when describing PerTronix ignition products.”
The unit sales growth of electronic points replacement ignitions along with the addition of their Flame-Thrower coil and spark plug wire product lines made it necessary for PerTronix to expand production and relocate to a brand new 22,000 square foot custom manufacturing facility in 1997. By the end of 1999, the company’s Ignitor kit sales exceeded 2,000,000 units for the decade with double-digit growth in each year.
PerTronix has greatly expanded their ignition offering over the last few years including the addition of the Ignitor II micro controller points replacement system for increased high RPM performance. Other additions to the product line include the Flame-Thrower HEI and Billet Plug n’ Play distributors including marine applications, Second Strike ignition box, Digital Rev Limiter and the new Flame-Thrower HV 60,000 volt coils.
The company has continued to grow and expand into different product lines by acquiring Ermie Immerso Enterprises in August of 2000. Under the brand names Patriot Exhaust and Smithy mufflers, PerTronix supplies the Street Rod, Volkswagen and Muscle Car markets with headers, mufflers, side pipes and do-it-yourself header components primarily through performance warehouse distributors.
Adding Doug’s Headers in January of 2005, PerTronix welcomed the exhaust division and helped expand their product line to include many new header applications for muscle cars, SUVS, trucks and motorhomes. Doug’s Riverside manufacturing facilities have been relocated and integrated to PerTronix’s Mexico exhaust plant. Exhaust products distribution and product development has now been relocated to a new 60,000 square foot facility in Irwindale, California.
In December of 2008 JBA Performance Exhaust became part of PerTronix’s growing family of exhaust brands. JBA has been a cutting edge exhaust development and manufacturing company for over 22 years, leading the industry in header and exhaust product designs for late model emissions controlled vehicles.
Continuously updating their exhaust and header product lines to meet newer automotive applications, PerTronix is still grounded to that first product, the electronic points replacement system that continues to show sales growth all these years later.