Royal Purple Launches “Next Gen” Purple Ice

Royal Purple is one of the leading manufacturers of synthetic automotive products, with their various grades of engine oils being their biggest seller. However, many enthusiasts don’t realize that they make pretty much every fluid imaginable for the automobile, including coolant additives such as their patented Purple Ice. Recently, they launched a “Next Gen” version of Purple Ice, and you can read all about it below.

Official Release:

Royal Purple “NEXT-GEN” Purple Ice

Porter, TX. (August 14, 2012) – Just in time for what many are calling the hottest summer on record, synthetic oil manufacturer Royal Purple today announced the introduction of a reformulated version of Purple Ice®. The new formulation is an evolution of the popular coolant additive that now includes “Next-Gen” technology. This makes it the most advanced product of its kind on the market for lowering engine temperatures and protecting against engine build-up.

Royal Purple’s reformulated Purple Ice includes “Next-Gen” additive technology, making it the most advanced product of its kind on the market today for lower engine temperatures.

Purple Ice outperformed all competitive products compared in American Society for Testing and Materials (ASTM) certified coolant corrosion tests and temperature reduction dyno tests.  Purple Ice’s formulation is adapted from ingredients that provide demanding industrial heat exchangers with advanced cooling and corrosion protection.

Whether racing, towing a vehicle or just driving in a day-to-day commute, warm summer temperatures can put an increased strain on the cooling system of an engine and make it prone to overheating.  Purple Ice, which is billed as a 2-in-1 corrosion inhibitor and wetting agent, is safe for use in both aluminum and iron blocks and is proven to counter the effects of load and high summer temperatures on a vehicle’s engine.  In fact, independent tests have shown Purple Ice lowers operating temperatures on average 7-10 degrees when added to a 50/50 mix of coolant and water, and 15-25 degrees when added to straight water.

As a wetting agent, Purple Ice does its job by reducing the surface tension of liquid and allowing a better interface between the hot metal components of a vehicle engine and the coolant, which helps the liquid to drain heat away from the engine and lower engine operating temperatures.

The addition of Purple Ice to an engine is particularly beneficial for high performance racing applications where the use of glycol based anti-freeze coolant is not allowed. When added to water, owners get the best of both worlds. Water has a much higher capacity to transfer heat when compared to traditional anti-freeze, but does not have any of the corrosion protection that glycol-based coolants provide. A mixture of Purple Ice and water provide owners with 100 percent corrosion protection, enhanced heat transfer capabilities and compliance with racetrack rules prohibiting the use of anti-freeze.

Unlike other similar products, Purple Ice is 100 percent water soluble and leaves behind no film or build-up on the internal structures of the engine. In fact, Purple Ice contains powerful polymer-based dispersants that prevent the formation of gels and other deposits within a vehicle’s cooling system that can build-up with the use of traditional coolant mixtures.


  • Increases cooling capabilities
  • Helps prevent corrosion
  • Safe for use in both iron and aluminum engine blocks
  • Able to use in any vehicle

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About the author

Rick Seitz

Being into cars at a very early age, Rick has always preferred GM performance cars, and today's LS series engines just sealed the deal. When he's not busy running errands around town in his CTS-V, you can find him in the garage wrenching on his WS6 Trans Am, or at the local cruise spots in his Grand National.
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