Imagine you’re driving that brand new Silverado around Austin, when your infotainment system-integrated phone lights up with a call from your wife at home, who is expecting any day now. You reach to push the answer button, when…
An unskippable 20-second ad begins, talking about the glory of the latest Samsung Galaxy or iPhone to grace the market.
This is a salient and egregious possibility that has been mulling around GM for awhile now. According to Reuters, CEO Dan Akerson believes that you just don’t get enough ads in your average daily life: not from YouTube, nor radio, nor magazines or internet articles, nor the television. Nope. Says Akerson, “For example, what happens if when the logo shows on your screen, it says ‘brought to you by Allstate’?”
Boy, wouldn’t that be great; I’m hungry, looking for a place to eat, and I search nearby restaurants when I get ads telling me how to lose weight using this one weird tip.
I’m bored, and I want to see what the nightlife is like in Nimrod, MN. Instead I get an ad on how drivers have managed to simultaneously enrage and outwit their insurance agents. I mean, insurance agents are nice people when you get to know them; they don’t need the added stress of my conniving and plotting to save money on my policy. I trust Sonic, he’s never steered me wrong.
Yet I’m now being told what I need is an advertisement that invades the personal space that is the inside of my GM car.
Big and bright infotainment systems were cool back in the early 2000s, but not anymore; the age of the smartphone and tablet is upon us, and they do everything that a carphone can do faster, more efficiently, and with less hassle. Someday DVDs will be phased out in favor of an online-purchasing, cloud-based singularity.
How do you feel about this? Add your two cents below.
Except you, Matthew Lesko.