Goodguys “Powers Up” Event Coverage, Partners With powerTV
Goodguys Rod and Custom has become a household name among auto enthusiasts over their nearly three decade history. Large scale events featuring rods, customs, classics, trucks, street machines and muscle cars attract hundreds of thousands each year while the Goodguys Goodtimes Gazette, delivered to their 70,000+ membership, covers all things related to hot rodding. It’s no wonder Goodguys is the world’s largest rod and custom association, appealing to an even broader range of enthusiasts by opening select events to all domestic makes and models and offering exciting Autocross on a limited schedule.
Realizing the untapped opportunity for expansion with their unbeatable program, Goodguys is joining with powerTV Media to increase their web presence and event exposure.
“Goodguys is partnering with a solid team in powerTV to cover our events and highlight featured vehicles,” explained Goodguys John Drummond. “We’ve been fortunate to work with many of their team already and are looking forward to furthering our relationship. The quality of their coverage is exceptional and we are excited about what powerTV will bring to Goodguys. The way industry news is delivered has changed drastically in the last few years, becoming nearly instantaneous. powerTV has a good handle on how to deliver news in a timely manner, and they will provide their readers with up-to-date Goodguys content and news of all they want to know about Goodguys.”
Goodguys will be utilizing powerTV for digital advertising and event promotion, while powerTV will bring Goodguys news to their fan and membership base with a timeliness only digital media can provide. This includes all event editorial coverage including feature cars, event award winners, Autocross results and more!
Goodguys will also be featured in advertising on powerTV’s top line of online automotive magazines such as StangTV.com, StreetLegalTV.com, LSXtv.com, CorvetteOnline.com, RodAuthority.com and ChevyHardcore.com. With a 600,000+ readership of their online magazines and powerTV’s fast-growing social network, Goodguys will reach an ever-expanding audience with the immediacy of the web.
“powerTV is very excited to partner with the Goodguys organization,” added Jason Snyder, powerTV’s VP of Business Development. “As a Goodguys partner, we’ll cover the excitement and variety of Goodguys events, including their popular Autocross competitions and new Super Sundays, through our online automotive enthusiast magazines and Facebook fans. The Goodguys Rod and Custom organization is built upon the love of American cars and camaraderie, and we’re happy to be a part of it.”
For more on how powerTV can grow your company through digital media, visit www.powertvmedia.com.
Also learn more about Goodguys at www.good-guys.com.