Barrett-Jackson Is Now Making Car Care Products
Let’s face it, the car culture is completely obsessed with the buying and selling of great, unique and rare vehicles. Whether your biased to one make or model, there’s nothing like witnessing ultra-rare vehicles cross the auction block. Watching the bid increase with every second is an exhilarating experience. With Barrett-Jackson, you’re sure to get a great show. If there’s one thing Barrett-Jackson is famous for, it’s quality. Banking on the success of their world famous auctions, Jackson has teamed up with Pep Boys to distribute their own line of custom car care products.
Who better than to help maintain and bring out the best in your vehicle than Barrett-Jackson, famous for displaying and catering to the car nut in all of us. Beginning this summer, Barrett-Jackson’s three-part Automobile Restoration System will be available at any number of your local Pep Boys retailers. It includes abrasives, paint and car care. It offers car collectors and enthusiasts an easy, unique way to complete the restoration of car projects from start to finish.
In an effort to make the Automobile Restoration System even easier for Pep Boys’ consumers, Barrett-Jackson divided the abrasives, paint and car care products into convenient four-step processes, making the systems easy to use for even the casual do-it-yourselfer. “Pep Boys is proud to team up with Barrett-Jackson and offer specialized paints, world-class finishing and detailing products to all of our automotive enthusiast customers, from the collector to the daily driver,” said Scott Webb, Executive Vice President of Merchandising and Marketing for Pep Boys. “We will feature this premier product line in Pep Boys locations across the country.”
The Barrett-Jackson Automobile Restoration System was the result of a strategic partnership with abrasives manufacturer Ali Industries, paint manufacturer Sherwin-Williams, surface-finishing products manufacturer Farecla and a special licensing agreement with Barrett-Jackson.
“Barrett-Jackson is proud to have our products on the shelves of one of America’s oldest and most respected retailers,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “Pep Boys’ commitment to quality and the automotive lifestyle is what sets them apart from the rest, and I couldn’t be happier with this new partnership.”