This has been a big year for GM as they introduced an all-new and completely redesigned Corvette for the next generation of buyers. Coming from a design like the C6 that featured smooth lines and a more neutral feel, the C7 was a huge diversion from a design standpoint that was either going to sink or swim. With a design like the C7 that features more angular design cues and a more aggressive design in general, it is easy to forget how big of a risk GM actually took with the new design.
They say that with risk comes reward, and for the C7, this expression stands to be very accurate. As the 2014 model year begins to come to a close, it becomes very obvious that the risks GM took taking the Corvette design to the next level have paid off – the C7 has been able to win over enthusiasts and the public in general. At the end of the day however, public opinion and awards do not mean a thing if the vehicle does not sell. Thankfully, according to a post from our friends at CorvetteBlogger, sales figures for the C7 have been much better than expected.
For the 2014 model year, GM has sold a remarkable 17,744 Corvette Stingray coupes and convertibles. What makes this figure even more appealing, is that the rate they have sold 2014 C7s at is considerably higher than the rate at which the C6 sold last year. The C7 has also outpaced the competition – with only 354 SRT Vipers sold this year, 5,169 Porsche 911s, and only 4,114 Nissan 370Zs. Even though the SRT Viper and Porsche 911 are more expensive, they are still competing within the same demographic of affluent, performance enthusiasts.
How do you think 2015 will fare for Corvette sales? And will the C7 remain top of the mountain in sales figures? Comment below!