SEMA 2013: Mickey Thompson Delivers News For Truck, Street And Strip
We stopped by the Mickey Thompson Performance Tires & Wheels booth at the 2013 Specialty Equipment Marketing Association (SEMA) Show to check out the latest tires that the legendary company had to offer and found that there were new examples of street, strip and truck rubber available from Mickey Thompson.
Mickey Thompson Performance Tires & Wheels has introduced an exciting new light truck tire with the help of four-time Lucas Oil Off-Road Racing Series (LOORRS) champion and 16-time X Games medalist Brian Deegan. The new tire, called the Deegan 38 is good-looking mud-terrain tire that is designed to deliver aggressive off-pavement performance, but will not become sloppy on the highway.
The tread is made up of the company’s proven compound; as well as a beveled tread edge for improved stone ejection, wide lateral and offset grooves to channel water away and grapple mud and rocky terrain well, and large center tread blocks for a good bite. The shoulders of the tire also retain the signature Mickey Thompson SideBiter pattern that helps gain traction in ruts, and the tire’s sidewall has the Deegan 38 shield and raised white block lettering.
Deegan was on hand to talk about his part in the tire’s development, saying he “had worked for nearly a year with Mickey Thompson through his racing to offer feedback on what was needed to make a good tire for traction in demanding circumstances, and that they were able to use that to help create the new tire.”
In addition to the Deegan 38 off-road/truck tire, the new Street Comp ultra-high performance (UHP) tire from Mickey Thompson is now offered in a super wide 315x35R17 for the Ford Mustang with a 17-inch wheel. The Street Comp is now available in 19 popular sizes, and is perfect for today’s late model American muscle cars and more.
Ken Warner, VP of Marketing, Mickey Thompson said, “this new wide size is the perfect choice for the new model Mustang, its high horsepower and torque need a UHP street tire with response.”
The Mickey Thompson Performance Tire & Wheel Sportsman S/R Radial tire line has also been expanded to include three new front sizes, including 26X6.00R17LT, 28X6.00R17LT and 28X6.00R15LT.
“We get a lot of requests from people that want to pair radial rears with skinny radials up front,” said Ken Warner, VP of Marketing, Mickey Thompson.
The 26X6.00R17LT and 28X6.00R17LT front sizes were designed for late-model cars that require a larger (17-inch) rim diameter for additional brake clearance. These sizes are the perfect D.O.T-approved, skinny radial to complement Mickey Thompson’s popular rear Sportsman S/R Radial, ET Street Radial or ET Street Radial II tires.
As well as new tires, Mickey Thompson has ventured into bumpers and other body armor products for Jeeps recently with its new M/T Metal Series bumpers for the Jeep JK Wranglers. The front and rear bumpers (with tire carrier) offer a durable, lightweight, modular construction in a classic black, two-stage powdercoat finish. Both are made in the USA.
The Deegan 38 is made in the USA, and will be on shelves Spring 2014 in 13 sizes. For more information, go to www.deegan38.com. For information on other Mickey Thompson Tires and the M/T Metal Series Jeep bumpers, check out www.mickeythompson.com.