SEMA 2013: Engineered Performance Suspension from Whiteline

IMG_4425GRBy now, nobody reading this needs schooling on the advantages of polyurethane over rubber in suspension bushing applications. Greater suspension precision, improved response, better lifespan – all these things are a given. But when it comes down to choosing who to look to for those bouncy little biscuits, you might not be as well-educated as you might think.

The Blue Oval faithful haven't been forgotten - Yoken tells us that the Whiteside transmission mount insert (the yellow urethane part) has been a runaway hit for S197 owners.

The Blue Oval faithful haven’t been forgotten – Yoken tells us that the Whiteline transmission mount insert (the yellow urethane part) has been a runaway hit for S197 owners.

Whiteline Performance Suspension has been big in the Southern Hemisphere for a long time now, and we’ve recently gotten to know them better here in the US of A thanks to their products for what we’d consider “domestic” cars, and of course the ones we like to call domestic but are actually Aussie imports (we’re looking at you, Pontiac GTO/G8 and Chevy SS!)

At SEMA this year, our friend North American Sales Manager Reid Yoken gave us a little tour of the goods at Whiteline. “The Whiteline Essential Kits for the Pontiac G8/Chevy SS and the 5th Gen Camaro are really just that,” he explains. “We didn’t throw the entire catalog at those cars – the kits are put together so that you get the biggest improvement for the money.”

Whiteside has also tackled the problem of gooey bushing lube attracting dirt with their "grease free technology" bushings that feature inner surfaces embedded with low-friction PTFE.

Whiteline has also tackled the problem of gooey bushing lube attracting dirt with their “grease free technology” bushings that feature inner surfaces embedded with low-friction PTFE.

It’s refreshing to have an aftermarket company say, “here’s what gives the biggest bang for the buck” and then have the confidence that you’ll be coming back for more once you’ve had a chance to prove it for yourself. As they say in Oz, “good on ya!” Whiteline…

About the author

Paul Huizenga

After some close calls on the street in his late teens and early twenties, Paul Huizenga discovered organized drag racing and never looked back, becoming a SFI-Certified tech inspector and avid bracket racer. Formerly the editor of OverRev and Race Pages magazines, Huizenga set out on his own in 2009 to become a freelance writer and editor.
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