SEMA 2013: Cooper Tires Breaks Out Into The Performance Aftermarket

In the tire game, Cooper has been around for quite some time. Making their presence known in the performance aftermarket with their new RS3-S and RS3-A, companies like ROUSH Performance and Saleen are using them on cars they produce for their customers.

For instance, The Saleen 620 Camaro featured in the Cooper booth is equipped with the new RS3-S tire. The RS3-S uses uses tread compounds specifically formulated to combine dry and wet traction with crisp handling and high speed capabilities. The sidewall of the tire features an easy-to-clean surface including a rim protector. With a wide tread footprint, there is more than adequate tread-to-road contact, meaning you can feel more comfortable entering corners at higher speeds.

Cooper’s RS3-A is the all-season counterpart to the RS3-S. Utilizing specifically formulated silica compounds molded into an asymmetrical tread pattern, which features 3D micro-gauge siping, this performance tire provides the driver with dynamic handling that inspires confidence and control in any kind of weather, including light snow conditions.

For those who like to get dirty (or at least look like they do) Cooper Mastercraft MXT is an off-road mud terrain tire perfect for light truck owners and off-roaders looking for aggressive traction and great handling on the highway.

The aggressive, deep “side biter” design increases off-road traction and sidewall abrasion resistance. Even with the tire being half-worn, 80% of the MXT’s sipes remain functional, providing awesome traction and performance throughout the life of the tire. The shoulder’s scallops act as “mud scoops” for improved off-road traction.

Features like rock ejector ribs and relieved-edge tread blocks add to the MXT's self-cleaning qualities.

Cooper Tires is making a move to offer enthusiasts world-class performance at budget-friendly prices, no matter where their passion takes them.

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About the author

Josh Kirsh

Born in Van Nuys, Raised in Murrieta, Joshua Kirsh is a SoCal Native. With a love for anything on wheels since the ripe young age of two, Joshua Managed to turn his love for automobiles into a career. As Power Automedia's newest writer, he plans to bring you some of the industry's hottest news topics while he's not out in the shop wrenching on some of our badass in-house project builds.
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