Not everything to come out of this year’s PRI has to do with parts, but the news can be just as exciting, as evidenced by this breaking story: Flowmaster has now become an official NASCAR Performance partner. What this means for the Santa Rosa, California-based company is that it will be participating in NASCAR’s contingency program.
It seems like a perfect match, given that fans of NASCAR are more likely to do their own repairs and maintenance (including exhaust) and like to do them far more often than non-fans, according to studies done by Scarborough, a consumer trend research group.
“We’re proud to welcome Flowmaster to the NASCAR family because they exemplify the type of reliability our fans have come to expect from NASCAR Performance partners,” said Norris Scott, NASCAR vice president of partnership marketing. “NASCAR teams and contingency sponsors display a level of synergy and teamwork that is unparalleled and continues to be one of the major reasons companies choose to partner with NASCAR.”
Nate Shelton, Chief Marketing Officer for Flowmaster, was excited for what the future holds. “I can’t wait until next February when the Flowmaster brand hits the high banks of Daytona International Speedway in NASCAR’s premier series. We have been developing exhaust systems for 30 years and will continue to manufacture best-in-class exhausts and mufflers for NASCAR fans who demand performance from their car or truck.”