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Mike Alexander Group Editor, Hot Rod Group

With over a decade of automotive print and editorial experience, Mike Alexander has been around the block for being the "Young Guy" on staff. As Group Editor for Power Automedia's Hot Rod & Truck Group, Alexander oversees a staff of talented Editors for multiple magazines. When he's not out shooting and writing about cars, you'll generally find him shuffling around quite a few different project builds of his own, as his automotive A.D.D. is never quite cured.


One of our favorite booths to check out each year at SEMA happens to be Billet Specialties. Sure, we may be partial to innovation, quality, and engineering that’s second to none – but these guys never disappoint and always have something new and exciting to show off.

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Speaking with Ron Perkins at American Shifter he went over some of the new innovations for the coming year, including their new one-off line where your imagination is the only boundary. Check it out!

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RideTech is a name that’s become synonymous with suspension innovation for almost two decades and there’s no sign of stopping anytime soon. With constant and ongoing research and development, RideTech is on a mission to perfect ride quality in all cars, world wide.

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Jessi Combs partners with Lincoln Electric to introduce a complete line of women’s welding apparel. Thanks to Lincoln Electric and Jessi Combs, female welders can stop rolling up the sleeves of their baggy men’s welding jackets and put away the giant gloves. Check out what Jessi had to say, live from SEMA.

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If ever there was a company that helps ease the pain of building a custom car, Painless Performance is at the top of that list. Painless is on hand here at SEMA 2012 to introduce quite a few new wiring solutions for the hot rod and musclecar markets.

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HRE Wheels and automotive artisans Ringbrothers both share a common philosophy centered around the convergence of art and science. So when we heard that the two had partnered in designing a new wheel line for classic and modern muscle, we had to get a closer look. Check it out here!

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SEMA Week is an exciting week for car lovers and gearheads the world over. But after meeting up with the team from eBay Motors and seeing what’s in store for the coming year, our excitement level is pretty hard to contain. Check it out!

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Quality in design is something that the premier leather interior gurus over at Katzkin take very seriously. So we took the opportunity at SEMA to sit down with Chief Designer, Dave O’Connell and check out some of the cool new things in store for the coming year.

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