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Mike Alexander Group Editor, Hot Rod Group

With over a decade of automotive print and editorial experience, Mike Alexander has been around the block for being the "Young Guy" on staff. As Group Editor for Power Automedia's Hot Rod & Truck Group, Alexander oversees a staff of talented Editors for multiple magazines. When he's not out shooting and writing about cars, you'll generally find him shuffling around quite a few different project builds of his own, as his automotive A.D.D. is never quite cured.


Billet Specialties surprised us at this year’s PRI show with an all-new 17×4.5-inch Street Lite one-piece forged wheel. Check it out here!

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Everyone loves a good deal – even us car guys and gals! We put together some of the coolest products, and hottest deals all together in one easy-to-use Holiday Buyer’s Guide. Make your list, and check it twice!

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Classic Instruments is proud to announce the release of their revolutionary Zeus Speedometer Technology (ZST) and the all new Auto-Cross series. Check out their latest innovations here.

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Billet Specialties has done it again. Their all new B-Forged wheel line offers several styles, multiple finishes, and a three-piece construction. We catch up with them at SEMA to check out the new line in person!

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Baer Brakes introduces all new line-ups and applications for everything from classic muscle to modern drag, Jeep, truck, Raptor applications and more. Learn more about Baer braking innovations here!

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Quality made in the USA, Flaming River’s steering columns are customizable to the customer’s needs. Available in custom colors and finishes to match any vehicle. Check out these latest innovations right here.

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This year there are over 2,500 new products on display and entered into the SEMA New Product Showcase and up for innovation awards across all product categories. Check out the winners here!

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2013 marks Flowmaster’s Thirty Year Anniversary and with thirty years of heritage comes with, not only great new products and innovations, but also a continued responsibility to motorsports. Check out what’s in store from Flowmaster for 2013 and beyond.

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Hedman Hedders is no stranger to the growing LS Swap market, but this year at the PRI Show they introduced their new line-up of LS Swap headers and their new Muscle Rods line of bolt-on LS Swap components. Currently there are over 25 different swap header applications available with matching bolt-in swap kits.

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Stainless Works is known for their complete header and exhaust systems, but they also create a variety of custom components, including Rod Builder Kits and Chopper Builder Kits. As a leader in stainless steel performance headers and exhaust systems, we wanted to check out what’s new for the coming year.

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Racing heritage is something to be proud of, especially from a high-end custom wheel manufacturer. For over 20 years, Forgeline Wheels has applied their racing experience and passion for motorsports toward designing and building performance wheels, check out what’s new!

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Kicker is celebrating its 4oth Anniversary, and what better way to celebrate four decades in the performance stereo market than with a complete new line of factory upgraded stereo components. Kicker partnered with Ford on a few projects this year, including the “Powered By Women” Mustang, check it out!

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When news spread that Tom Medley’s famed 1940 Coupe had been involved in a garage fire, some of the industries top brands joined forces to help rebuild an iconic hot rod and bring it back to life – even better than the original. Kicker comes to the rescue with upgraded tunes, check it out!

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For over 100 years Bilstein has been leading the industry in damper technology in both the OE and aftermarket segments. The latest innovation, Bilstein Clubsport suspension, is a fully street legal, TÜV certified premium coilover suspension system that is designed for performance both on and off the track.

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Nitto Tire kicked off the 2012 SEMA convention by announcing its most recent partnerships and milestones. The company celebrated recently reaching two million fans on Facebook with a guest appearance by DJ and producer Steve Aoki. Check out the video and pics here!

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Falken Tire, a high performance choice for driving enthusiasts, has just released the all new Azenis FK453. The next generation Azenis FK453 will become the new Falken flagship and their most advanced ultimate high performance tire to date.

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