We believe in the magic of the automobile

Mike Alexander Group Editor, Hot Rod Group

With over a decade of automotive print and editorial experience, Mike Alexander has been around the block for being the "Young Guy" on staff. When he's not shooting and writing about cars, you'll generally find him shuffling around 100 different projects that may or may not ever be finished - only time will tell!


2013 marks Flowmaster’s Thirty Year Anniversary and with thirty years of heritage comes with, not only great new products and innovations, but also a continued responsibility to motorsports. Check out what’s in store from Flowmaster for 2013 and beyond.

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Hedman Hedders is no stranger to the growing LS Swap market, but this year at the PRI Show they introduced their new line-up of LS Swap headers and their new Muscle Rods line of bolt-on LS Swap components. Currently there are over 25 different swap header applications available with matching bolt-in swap kits.

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Stainless Works is known for their complete header and exhaust systems, but they also create a variety of custom components, including Rod Builder Kits and Chopper Builder Kits. As a leader in stainless steel performance headers and exhaust systems, we wanted to check out what’s new for the coming year.

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Racing heritage is something to be proud of, especially from a high-end custom wheel manufacturer. For over 20 years, Forgeline Wheels has applied their racing experience and passion for motorsports toward designing and building performance wheels, check out what’s new!

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Kicker is celebrating its 4oth Anniversary, and what better way to celebrate four decades in the performance stereo market than with a complete new line of factory upgraded stereo components. Kicker partnered with Ford on a few projects this year, including the “Powered By Women” Mustang, check it out!

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When news spread that Tom Medley’s famed 1940 Coupe had been involved in a garage fire, some of the industries top brands joined forces to help rebuild an iconic hot rod and bring it back to life – even better than the original. Kicker comes to the rescue with upgraded tunes, check it out!

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For over 100 years Bilstein has been leading the industry in damper technology in both the OE and aftermarket segments. The latest innovation, Bilstein Clubsport suspension, is a fully street legal, TÜV certified premium coilover suspension system that is designed for performance both on and off the track.

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Nitto Tire kicked off the 2012 SEMA convention by announcing its most recent partnerships and milestones. The company celebrated recently reaching two million fans on Facebook with a guest appearance by DJ and producer Steve Aoki. Check out the video and pics here!

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Falken Tire, a high performance choice for driving enthusiasts, has just released the all new Azenis FK453. The next generation Azenis FK453 will become the new Falken flagship and their most advanced ultimate high performance tire to date.

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One of our favorite booths to check out each year at SEMA happens to be Billet Specialties. Sure, we may be partial to innovation, quality, and engineering that’s second to none – but these guys never disappoint and always have something new and exciting to show off.

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Speaking with Ron Perkins at American Shifter he went over some of the new innovations for the coming year, including their new one-off line where your imagination is the only boundary. Check it out!

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RideTech is a name that’s become synonymous with suspension innovation for almost two decades and there’s no sign of stopping anytime soon. With constant and ongoing research and development, RideTech is on a mission to perfect ride quality in all cars, world wide.

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Jessi Combs partners with Lincoln Electric to introduce a complete line of women’s welding apparel. Thanks to Lincoln Electric and Jessi Combs, female welders can stop rolling up the sleeves of their baggy men’s welding jackets and put away the giant gloves. Check out what Jessi had to say, live from SEMA.

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If ever there was a company that helps ease the pain of building a custom car, Painless Performance is at the top of that list. Painless is on hand here at SEMA 2012 to introduce quite a few new wiring solutions for the hot rod and musclecar markets.

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HRE Wheels and automotive artisans Ringbrothers both share a common philosophy centered around the convergence of art and science. So when we heard that the two had partnered in designing a new wheel line for classic and modern muscle, we had to get a closer look. Check it out here!

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SEMA Week is an exciting week for car lovers and gearheads the world over. But after meeting up with the team from eBay Motors and seeing what’s in store for the coming year, our excitement level is pretty hard to contain. Check it out!

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