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Bobby Kimbrough Senior Technical Editor

Bobby grew up in the heart of Illinois, becoming an avid dirt track race fan which has developed into a life long passion. Taking a break from the Midwest dirt tracks to fight evil doers in the world, he completed a full 21 year career in the Marine Corps. Educated at Chapman University, Syracuse University and Palomar Community College in California, today Bobby is the Senior Tech Editor for Power Automedia.


Total Seal Piston Rings has developed a new line of virtually indestructible piston rings by using a proven material in a new way. Read more about it here.

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Wilwood Engineering stopped us in our tracks with their new brake rotor iron alloy, based on Mil Spec extreme duty rotors, to develop a new oval track and road course competition rotors.

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Be Cool’s company owner, Roger Rosebush explains the choices in product finishes, transmission coolers, radiator tank construction and Be Cool’s coolant. Most importantly, Rosebush explains how to have fun.

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Legendary racer Jim Rathmann passes away in a hospice center in Melboure, Florida, at age 83.

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Be Cool brings out a new electric fan program and 50 page catalog to SEMA that gives car enthusiasts choices in the cooling system air flow.

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Former IRL racer Billy Boat had a career long before running and winning races in the Indy Racing League. He was founder and owner of B & B Performance Exhaust, designing and manufacturing exhaust systems for luxury and high performance cars, light trucks and high performance watercraft. We met up with him at SEMA

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SLP’s new TVS 2300 supercharger kit is guaranteed to be a tire shredder with it’s boost in performance. We suspect that owners of this package will also be buying tires in bulk after installing this bolt on kit.

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New Paddle shift kits from Hurst Shifters pave the way for finger tip control of your electronic gearbox in late model Camaros and MOPARs.

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LS engines have a strong following in today’s street rod market but many enthusiasts don’t care for the exposed coil packs or flat sided valve covers. Billet Specialties addressed those issues with their new line of billet aluminum valve covers to the delight of the SEMA crowd.

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Royal Purple provides engine protection with a robust ZDDP additive package in their new HPS line along with convenient 5 quart packaging for 2012. If that wasn’t enough, the company has developed a 0W-20 low viscosity oil for improved fuel economy.

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We stopped by the Lincoln Electric display to find a few new items that are sure to add another level of versatility to enthusiasts. Their latest MIG welder is sure to make sparks in the community.

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Edelbrock’s new E-Street EFI kit is an economical package that takes you from a carburetor to modern electronic fuel injection without hassles of complicated tuning or wiring. Versatile enough to be the only fuel injection system that your project car will ever need, even if you want to do future engine upgrades.

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Baer Brakes new full floating axle conversion kit wins SEMA’s Best Engineered New Product award at this year’s tradeshow.

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The Justice Brother’s line of professional car care products added a couple new items at this year’s SEMA tradeshow. The latest vitamins for your engine are just what the doctor ordered.

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We stopped by K1 Technologies at the 2011 SEMA tradeshow and found some pretty clever solutions for economically building a stroker engine with connecting rods that allow using off the shelf pistons with stroked crankshafts.

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Even with the extensive line of gauges offered by Auto Meter, there is always requests for “one off” or a custom style gauges. Now thanks to Auto Meter’s Custom Shop there are over 14 TRILLION combinations of Auto Meter gauges available for you to build.

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